The perfect brand for UV cleansing in the beauty space
Canopy Makeup Organizer
4 WEEKS
INDUSRTY MENTOR: JOE FRANKL
PROJECT OVERVIEW
Examines how an existing brand’s design language can extend into a new product category while presenting a rapid concept pitch in response to a client-style brief
The perfect brand for UV cleansing in the beauty space
Canopy Makeup Organizer
4 WEEKS
INDUSRTY MENTOR: JOE FRANKL
PROJECT OVERVIEW
Examines how an existing brand’s design language can extend into a new product category.
PROJECT OVERVIEW
Examines how an existing brand’s design language can extend into a new product category.
The perfect brand for UV cleansing in the beauty space
Canopy Organizer
10 WEEKS
THESIS MENTOR: MARC KORBULY
Canopy
Transforming home wellness from within.
We seamlessly integrate wellness into every aspect of our customers lives
Where can we expand the existing line?
Where to expand the existing line?
Starting from the product ethos.
SEAMLESS IN PRACTICE
SEAMLESS IN PRACTICE
Designed to fit naturally into existing routines without adding complexity.
Exploring sleep, self care, & morning routines.
Designed to fit naturally into existing routines without adding complexity.
Exploring sleep, self care, & morning routines.
CLEANSING
CLEANSING
Encouraging the body’s natural refresh by clearing away grime to support everyday well-being.
What do we bath, wash, and renew?
Encouraging the body’s natural refresh by clearing away grime.
What do we bath, wash, and renew?
RESTORING HARMONY
RESTORING HARMONY
Creates balance in the environment by reducing visual and mental clutter.
Identifying spaces where sensory overload disrupt daily routines.
Creates balance in the environment by reducing visual and mental clutter.
Identifying spaces where sensory overload disrupt daily routines.
Opportunity: Makeup Care
Using existing UV technology from their humidifier
GET READY ROUTINE
BRUSH BACTERIA
DISRUPTIVE ORGANIZERS
UV Makeup Organizer
for sterilizing brushes between each use
CONCEPT 1
CONCEPT 2
CONCEPT 3
Fridge like opening with a UV compartment in the door
Swivel compartments with one having UV technology
Shelving unit with UV bottom compartment
UV Makeup Organizer
for sterilizing brushes between each use
CONCEPT 1
CONCEPT 2
CONCEPT 3
Fridge like opening with a UV compartment in the door
Swivel compartments with one having UV technology
Shelving unit with UV bottom compartment
UV Makeup Organizer
for sterilizing brushes between each use
CONCEPT 1
Fridge like opening with a UV compartment in the door
CONCEPT 2
Swivel compartments with one having UV technology
CONCEPT 3
Shelving unit with UV bottom compartment
Keeping PDL in Mind
Soft, rounded forms, giving them a friendly, approachable feel.
G3 curvature and seamless transitions between surfaces
All products consist of a single, decluttered form
Concepts
LUMO
SORA
AIRA
AIRA 2.0
Keeping PDL in Mind
Soft, rounded forms, giving them a friendly, approachable feel.
G3 curvature and seamless transitions between surfaces
All products consist of a single, decluttered form
Canopy
Transforming home wellness from within.
We seamlessly integrate wellness into every aspect of our customers lives