At Soft Spell I owned multiple client projects from brief to handoff. Presentations shown directly to corporate clients for each stage.
I analyzed common shampoo bottle designs and identified usability challenges for one-handed operation to redesign a bottle for all.
A camera made to fit five years into the future. Pushing tech to become more natural and desirable for a broader range of users.
Examines how an existing brand’s design language can extend into a new product category.
